Towards a Practical Ethics of Generative AI

Explore the ethical implications of generative AI in this thought-provoking conference talk by Geert Hofman from Howest, University College of West-Flanders. Delve into the enormous potential of AI and its potential influence on billions of people, while addressing the clear ethical ramifications. Learn why development in AI need not be paused or canceled, but rather how crucial transparency and evaluation are for generative AI systems. Discover the three key needs identified: labeling systems for source openness, transparency on externality effects, and standardized tests for risk classification. Gain insights into the ongoing research project at Howest, Belgium, focusing on "AI in design" (AID) across creative agencies, industrial product design, and marketing/communication domains. Understand the importance of creating a "moral compass" for generative AI use in specific contexts, enabling developers and users to evaluate the moral standing of AI products while avoiding censorship and promoting human ethical reflection.