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Explore the importance of URLs in web development through this insightful conference talk from JSConf EU 2013. Delve into Tom Dale's argument comparing URLs to phone numbers, highlighting their crucial role in the web's infrastructure. Discover why neglecting URLs in JavaScript applications can be detrimental and learn how embracing URL-friendly practices can lead to more robust and user-friendly web experiences. Gain valuable insights on maintaining the integrity of the web while developing modern JavaScript applications.