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Explore the compelling aspects of video game engagement in this 16-minute TED talk by Tom Chatfield. Delve into the measurability of gameplay and how it's being integrated into various aspects of our lives, from socializing to exercising. Discover how video games meticulously collect data on human reward systems and motivation by carefully calibrating reward distribution. Gain insights into the precise mechanisms that make players willing to invest significant effort for in-game achievements. Learn about seven key ways that video games captivate the brain, offering valuable lessons for understanding human behavior and motivation in the digital age.