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Explore how to build and maintain an effective cybersecurity champion programme within your organization in this 54-minute conference talk from Security BSides London. Learn to maximize your security awareness programme and improve incident response by developing a network of non-cybersecurity professionals who act as security representatives. Discover the benefits of scaling up awareness-raising, enhancing two-way communications between the infosec team and the rest of the organization, improving security without a large budget, and increasing the likelihood of employee incident reporting. Address the challenges of building a champions programme from scratch, including aligning it with company culture, understanding cultural change timelines, and identifying cultural elements impacted by the programme. Gain insights into creating a successful security champions network that functions similarly to health and safety officers, ultimately strengthening your organization's overall cybersecurity posture.