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Discover how two simple words can revolutionize your approach to life and unlock your next big idea in this thought-provoking TEDx talk by Emma Mcilroy. Explore the power of embracing a "Yeah Maybe?" mindset instead of a "Yeah Right" attitude, and learn how this subtle shift can dramatically impact your decision-making and life choices. Gain insights from Mcilroy, CEO and Co-Founder of Wildfang, as she shares her experiences in building a successful lifestyle brand for badass women. Delve into the importance of adopting an open and curious perspective, and understand how this mindset can lead to innovative thinking and transformative opportunities. Whether you're an aspiring entrepreneur, a creative professional, or simply looking to approach life with renewed enthusiasm, this 21-minute talk offers valuable lessons on embracing possibility and pushing beyond self-imposed limitations.