The Tipping Point - How Women's NCAA Basketball Captured the Nation's Attention

Explore the groundbreaking success of NCAA women's basketball in 2024 through this insightful 55-minute conference talk from The Aspen Institute. Delve into the years of struggle and perseverance that led to record-breaking viewership, as two influential coaches discuss the sport's journey. Examine the new financial landscape for programs and players, and consider the challenges and opportunities that lie ahead for maintaining this momentum. Gain valuable perspectives on the evolution of women's sports, gender equity in athletics, and the broader impact of this milestone on society. Part of the 20th annual Aspen Ideas Festival, this talk contributes to a wider discussion on politics, business, science, arts, and education that shapes our contemporary world.