The Story of Ring Raiders - A Failed Micro Machines Cash-In

Explore the brief history of Ring Raiders, a short-lived 1980s toy line and animated series, in this 13-minute video. Learn about the concept behind the miniature plastic planes mounted on rings, their limited success in the US market, and their slightly better reception overseas. Discover how this Matchbox product attempted to capitalize on the popularity of Micro Machines, resulting in a 5-episode animated series and additional merchandise like comic books. Compare Ring Raiders to other popular toy-based franchises of the era, including C.O.P.S., StarCom, and M.A.S.K., to gain insight into the competitive landscape of 1980s toy marketing and animated tie-ins.