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Explore the concept of the Stockdale Paradox in this TEDx talk by Heather Fortner, CEO of SignatureFD. Discover how this principle applies to motherhood, community advocacy, and building generational wealth. Learn from Fortner's 20-year experience in growing a wealth management firm from $250M to over $6B in AUM. Gain insights into combining strategic oversight with financial goals and enterprise risk mitigation to achieve exceptional growth and client retention rates. Understand how leveraging professional counseling skills can uncover people's passions and talents to build high-performing teams. Delve into strategies for identifying resources that can transform communities and create lasting economic impact.