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Discover the inspiring journey of Ankush Barjata, founder of the world's largest online saree business, in this TEDx talk. Learn how perseverance and authenticity were crucial in overcoming obstacles and transforming them into opportunities. Explore Barjata's transition from a 9-5 job to entrepreneurship, and gain insights into his revolutionary startup, Deeva, which aims to showcase India's diverse saree collection. Understand how Deeva is reshaping the industry by offering quality products at reduced prices through direct sourcing from artisans. Gain valuable lessons on innovation, dedication, and the power of embracing one's background in the pursuit of entrepreneurial success.