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Explore the essence of creativity and its importance in problem-solving, communication, and entertainment in this 44-minute conference talk from NDC Oslo 2021. Delve into the challenges posed by modern life, social media, and AI-generated content that hinder creative potential. Discover strategies to nurture and protect creativity, including understanding its significance, recognizing the impact of social media, appreciating the permanence of art, and identifying personal legacy. Learn productivity techniques specifically designed to foster creativity and gain insights on creating environments conducive to innovative thinking. Gain valuable perspectives on pushing back against creativity-stifling influences and unlocking your creative potential in both personal and professional spheres.