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YouTube

The Six New Rules of Business: Creating Value in a Changing World - Book Talk

The Aspen Institute via YouTube

Overview

Explore the changing landscape of business success in this insightful webinar featuring Judy Samuelson, Founder & Executive Director of the Aspen Institute Business & Society Program. Delve into the six new rules of business that redefine corporate value creation in a rapidly evolving world. Discover how intangibles like reputation and trust now drive business value, and learn why traditional metrics are no longer sufficient. Examine the growing importance of stakeholder engagement, environmental responsibility, and social impact in shaping modern business practices. Gain valuable insights on navigating income inequality, social discord, and the demand for businesses to create genuine value for all stakeholders. Understand the shift from shareholder-centric models to more holistic approaches in corporate governance and decision-making. Engage with discussions on CEO compensation, board responsibilities, and the role of business education in shaping future leaders. Explore case examples and key choice points that illustrate these new business paradigms in action. Consider the implications of government involvement and initiatives like the Business Roundtable in reshaping corporate priorities. Leave with a fresh perspective on how businesses can thrive by embracing purpose-driven strategies and long-term value creation in today's complex global economy.

Syllabus

Introduction
When did the book come out
Is the stock market a bellwether
The purpose of the corporation
How do we define success
Purpose and trust
The Hollow Corporation
Boards
Health of the enterprise
CEO pay
Business education
Case examples
Choice points
The Aspen Fellowship Program
How important is government
Business Roundtable
Key Message

Taught by

The Aspen Institute

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