Dive into a comprehensive 5-hour course on copywriting and marketing fundamentals. Learn the power of effective copy, understand common pitfalls in digital marketing, and master the art of writing for both companies and prospects. Explore direct and indirect response advertising, grasp the five stages of awareness, and discover the secret weapon most marketers overlook. Delve into thorough research techniques, including product, competitor, and market analysis. Develop skills in crafting compelling offers, managing attention, and structuring copy effectively. Master the core copywriting structure, from creating impactful headlines to closing persuasively. Gain insights on editing, long-term improvement strategies, and practical tips to elevate your copywriting prowess. Access additional resources, templates, and join a supportive copywriting community to further enhance your learning experience.
Overview
Syllabus
- Why This Video Exists... I'm Alex Myatt - Hello New Copywriters!
- PART 1: The Power of Copywriting
- What Can You Expect?
- Problems With Copywriting and Why 'digital Marketers' Fail
- Writing for a Company...
- Writing for a Prospect...
- Anti Market Focus: Beware of Vanity Metrics
- Direct and Indirect Response Schools of Advertising
- What's the Problem With Modern Copywriting?
- The Role of Copy
- A Few Things to Keep in Mind
- 5 Stages of Awareness
- The Secret Weapon Most Marketers Are Afraid to Use
- Research
- The Sticky Research Process
- Product Research
- Research Template and Resources Linked Above and Available in CC # how-to-start-copywriting channel
- The Ideal Client
- The Existing Brand
- Competitor Research
- Market Research
- VOC
- 5 categories of VoC +2 to Clear Up the Rest
- Final Research Steps
- So, How Important Is Research?
- PART 2: Putting All This into Practise
- The 5 Subconscious Questions
- Planning Copy: Laying Out RIOA
- Formulas to Craft Ideas
- Offer Building
- The Next Step to Planning Copy
- Don't Fall Victim to the Attention Span Fallacy
- Copywriters Are Attention Managers
- Structuring Copy
- Messaging Hierarchy
- The Final Part of Planning: Spit Drafting
- Turning Your Research and Planning into Copy
- Adapting IVOC Data
- Dimensionalization
- The Core Copywriting Structure
- The Lead
- Headline: The Most Important Aspect of Copywriting
- The Body
- The Close
- Editing Copy
- Some Other Useful Tidbits...
- How to Improve Your Copywriting Long Term
- Summing It All Up...
Taught by
Copy That!
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Reviews
4.5 rating, based on 10 Class Central reviews
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Excellent work, really enjoyed the the simplicity and accurate pin pooint indepth knowledge of copywriting.
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Sonja RooneyI recently completed Copy That’s free 5-hour copywriting course, and it was incredibly insightful! The course broke down key copywriting techniques in a clear and actionable way, even for beginners. Copy That covered everything from understanding your audience to crafting compelling headlines and calls to action. What I appreciated most was the real-world examples and hands-on exercises that helped solidify the concepts. In just a few hours, I felt more confident in my writing and equipped with practical strategies to improve my marketing content. I highly recommend this course to anyone looking to sharpen their copywriting skills! -
Ellie AylwinI found this review really helpful for me as a complete beginner. I feel I have a much better grasp on the theory behind copywriting, and really liked how it broke the process down into a series of systematic steps. I feel much less overwhelmed about getting started now! -
Ajibike Flourish OluwanifemiThe course was very enlightening ,and I learnt a lot about copywriting and marketing in general .
Most importantly the use of real life examples about the automobile shows how important copy is and how it affects marketing in general. -
its a good enough course,many basic rules and information were conveyed effectively. it is my suggestion that after every two or three lectures,there should be some test questions to make the learner involved more effectively.
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Elizabeth IbiaI learnt a lot and i am so happy about it, thank you so much for this lesson. My journey to be a senior copywriter has begun. -
One of the best and most easy-to-understand copywriting courses ever. This is the first copywriting course I've ever taken, and I still believe anyone who wants to get into the copywriting world, should start with this one.
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Good Course but the beginning is too long
But i like it
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Thank you -
I love it, New data and information, and it's appropriate for juniors and beginners
Thank you for your time and effort -
Amanda FeathersVery thorough and the speaker is great at keeping interest! I didn’t get bored and the information was useful.
