Explore the evolving landscape of retail and consumer behavior in this TEDx talk by Devora Rogers, Senior Director of Retail Insights at Inmar. Delve into the science behind shopping, examining the purchase funnel, decision-making processes, and sources of information that influence modern consumers. Gain insights into shopper DNA and behavior through the lens of big data analytics. Discover how changing sentiments are reshaping the retail industry, with a comparative look at Amazon and Nordstrom. Uncover the future of retail and learn how businesses can adapt to meet the needs of today's tech-savvy shoppers in this thought-provoking 20-minute presentation from TEDxWakeForestU.
Overview
Syllabus
Intro
The Purchase Funnel
Decision Making
Sources of Information
Shopper Behaviour
Shopper DNA
Shopper Science
Big Data
Changing Sentiment
Amazon vs Nordstrom
The Future of Retail
Conclusion
Taught by
TEDx
