Explore the fascinating history of the iconic toy retailer Toys R Us in this 12-minute video. Trace the company's journey from its humble beginnings as Bargainworld to its eventual bankruptcy filing in 2017. Discover the challenges faced by the beloved store, including website and strategy problems, as well as its acquisitions of FAO Schwarz and KB Toys. Gain insight into the concept of leveraged buyouts and their impact on the company's fate. Reflect on the legacy of Toys R Us and its significant role in the toy industry, even as it faces potential closure.
Overview
Syllabus
The Sad Rise and Fall of Toys R Us: The End of When Toys Ruled the World
Taught by
Secret Galaxy