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Explore the critical role of data and AI in addressing the challenges faced by the farming industry in this insightful conference talk. Delve into the economic and sustainability issues plaguing agriculture, including low profit margins, rising costs, resource limitations, and environmental degradation. Discover how AI can revolutionize farming practices to meet the demands of a growing population while conserving resources. Learn about current AI applications in agriculture and the future developments needed to fully realize its potential. Gain valuable insights from Robin Johansson, COO of Optima Planta, as he shares his expertise on innovative farming technologies, including aeroponics and AI-driven solutions. Understand the intersection of technology and agriculture, and how it can shape the future of food production and sustainability.