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Explore the challenges and evolution of cross-functional team structures in software development through a 22-minute conference talk given at Paris Android Makers by droidcon 2023. Delve into the initial promise of feature teams, where designers, backend developers, and mobile developers collaborate daily to enhance efficiency and knowledge sharing. Examine the potential pitfalls and unexpected problems that can arise from this organizational approach. Learn from SoundCloud's experience as they transitioned through various team setups, ultimately discovering that the feature team model didn't meet their expectations. Gain insights into the reasons behind their decision to move away from this structure and discover the alternative approach they adopted to better suit their needs.