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YouTube

The Realities of Risk Perception- Can Better Understanding Drive Healthy Behavior?

TED via YouTube

Overview

Explore the complex relationship between risk perception and health behaviors in this thought-provoking TED talk. Delve into the psychological factors that influence decision-making in healthcare, examining why individuals often make choices that contradict their best interests despite having access to abundant health information. Analyze the challenges faced by the medical community in effectively communicating risk to encourage healthier lifestyle choices. Investigate topics such as adolescent risk-taking, the framing of risk information, and the role of media in shaping public perception. Discover strategies for improving risk communication, including the development of a universal language for conveying health risks. Consider the responsibilities of various stakeholders in promoting accurate risk perception and fostering positive health outcomes. Gain insights into best practices for enhancing risk awareness and driving behavioral change, while also examining the impact of social media and external factors on risk perception. Reflect on the potential for improving individual and societal understanding of health risks to ultimately promote better decision-making and overall well-being.

Syllabus

Introduction
Brian Zigmund Fisher
David Bell
Thomas Lauren
Glen Elron
Ted Band
We dont experience risk
Adolescent risk
Communicating risk
Retention of informed consent
Encouraging aspects of communication
Framing the word risk
A better universal language
Where the responsibility lies
What it takes
Strategy
Best Practices
Where to Start
Chinese Whispers
The Media
Social Media
Communication
Media
Negative externalities
Harm reduction
Can statistics compete with the outbreak idea
President Obama hugging a nurse
How can we improve our risk perception
How easy is it to improve our risk perception
What is the most important change
Conclusion

Taught by

TEDMED

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