Explore the evolving landscape of market research in the big data era through an insightful conversation between Eric Salama, CEO of Kantar, and Greg Williams from WIRED Magazine. Delve into topics such as leveraging data for brand strategies, multiplatform measurement techniques, and the impact of social listening. Gain valuable insights on content marketing trends, organizational structures, and the increasing pace of technological change. Learn about the role of metrics and wearables in modern market research. Discover how data-driven approaches are reshaping the industry and influencing decision-making processes for businesses across various sectors.
Overview
Syllabus
Intro
Erics background
Gregs background
How brands can use data
Making sense of data
Multiplatform measurement
Measuring social listening
All brands are content marketers
The world is moving faster than ever
Organizational structure
Metrics
Wearables
Final points
Taught by
Web Summit
