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Explore how DevSecOps teams at Target and AP Moller Maersk apply psychological concepts to enhance AppSec programs in this 53-minute conference talk from RSA Conference. Discover how the Theory of Planned Behavior and Psychological Contracts are utilized to foster buy-in and improve collaboration with development partners. Learn strategies for creating a culture where developers are both highly productive and security-minded, ultimately propelling AppSec initiatives forward. Gain insights from Jennifer Czaplewski, Senior Director at Target, and Kathryn Pimblett, Senior Cyber Manager at A.P. Moller Maersk, as they share their experiences in harnessing the power of psychology to transform DevSecOps practices.