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Discover the transformative power of language in this 16-minute TEDx talk by Helena Escalante, a bilingual marketing strategist and bestselling author. Explore how the words you direct at yourself can profoundly impact your life. Learn from Escalante's extensive experience across various industries and her insights on effective communication, promotion, and sales strategies. Gain valuable perspectives on content creation and personal branding from a speaker whose blog reaches readers in over 180 countries and is recognized by American Express as a resource for women-owned businesses. Uncover techniques to harness the power of words to achieve your goals and enhance your personal and professional life.