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Explore the transformative impact of asking 'why?' in data-driven business strategies through this insightful 50-minute conference talk from Web Summit. Delve into the balance between data science and creative marketing as Survey Monkey CEO Zander Lurie demonstrates how asking the right questions can unlock the true potential of overwhelming amounts of data. Gain valuable insights on effectively harnessing data to drive business decisions and discover why the art of inquiry remains crucial in an increasingly data-centric world.