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Explore the emerging Metaverse and its impact on web design in this 23-minute conference talk from AwwwardsConf Amsterdam. Delve into the definition of the Metaverse, its potential longevity, and how it's revolutionizing the web through immersive storytelling and innovative brand experiences. Discover the evolving role of Digital Designers in this new space, learn how to merge digital and experiential elements in web experiences, and uncover the keys to crafting interactive content that aligns with Metaverse principles. Gain insights on harnessing the power of this new reality to inspire audiences in unprecedented ways. Presented by Sofia Papadopoulou, Creative Director at UNIT9 and expert in Metaverse strategies, this talk offers valuable perspectives on navigating the new age of the web and reimagining digital storytelling.