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Explore the critical importance of frequent and sustained software updates in the automotive industry's digital revolution in this 40-minute conference talk by Mark Asselstine from Wind River. Delve into the challenges of maintaining software security in Linux-based devices, comparing the lifespan of updates in consumer electronics to the extended requirements in automotive applications. Examine diverse maintenance approaches used by open source software projects and learn how Linux operating system vendors and product manufacturers navigate these constraints to deliver safe, secure products over extended periods. Gain insights into strategies for fostering a culture of continuous updates among product vendors and consumers, even when new features are not included. Understand the shift from 'planned obsolescence' to 'security obsolescence' and its implications for the future of embedded Linux in the automotive sector.