The Necessary Evil for Implementing New Business Trends in Iran

Explore the evolving landscape of business models in a post-COVID-19 world through this TEDxTehran talk. Delve into the concept of 'necessary evil' in adopting innovative trends and platforms that are reshaping businesses. Discover how the convergence of technology, regulations, and societal changes is redefining business engagement rules. Gain insights into pioneering trends and the future direction of platforms, empowering Iranian businesses to leverage these significant shifts. Dr. Ata Homayoun, a University of Lyon graduate with expertise in management and business models, shares valuable insights from his experience as a researcher, university lecturer, and management consultant, offering guidance for sustainable growth and innovation in business.