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Explore the intersection of software development and fantasy fiction in this 17-minute conference talk from try! Swift Tokyo 2019. Discover how to create engaging user experiences by applying principles inspired by magical systems in literature. Learn to develop intelligent and immersive applications by following rules derived from sci-fi and fantasy worlds. Gain insights into constructing concrete user experiences through guidelines that support fictional world-building. Apply these lessons to your app and code development to produce user engagement, purpose, and a sense of wonder. Delve into speculative laws that can enhance your day-to-day software creation process, drawing parallels between complex magic systems and effective user interfaces.