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Explore the fascinating world of animal communication in this 1973 Christmas Lecture by Sir David Attenborough. Delve into the intricate ways animals advertise for mates, covering topics such as territorial displays, mating signals, and the transition from aggressive to courtship behaviors. Discover how different species have developed unique "passwords" to prevent interspecies breeding, and witness some of nature's most extraordinary sights and sounds produced during courtship rituals. Learn about the diverse methods animals use to convey information, from visual cues to distinctive scents, and understand how effective communication can mean the difference between life and death in the animal kingdom.