The History of Jem - The Transformers Formula Applied to a Show for Girls

Explore the fascinating history of Jem and the Holograms in this 13-minute video. Discover how Hasbro applied their successful formula from Transformers and GI Joe to create a cartoon and toyline aimed primarily at girls. Learn about the development process, the show's concept, and its impact on popular culture. Gain insights into Hasbro's marketing strategies and how they adapted their approach for a different target audience. Delve into the unique elements that made Jem stand out in the world of 1980s animated series and toy franchises.