The History of Bionicle and How It Saved Lego From Bankruptcy

Explore the fascinating history of Lego Bionicle and its crucial role in saving Lego from bankruptcy in this 17-minute video. Delve into the creation of Bionicle as a strategy to appeal to older children, its meteoric rise to popularity in the early 2000s, and its eventual discontinuation. Learn how this innovative toy line fit alongside other Lego themes like Ninjago and contributed to the company's financial turnaround. Gain insights into Lego's history, the development of Bionicle, and its impact on the toy industry. Whether you're a Bionicle enthusiast or simply interested in Lego's business evolution, discover the complete story behind this influential construction toy line.