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Explore the complex history and hidden stereotypes embedded in racial labels in this 17-minute TEDx talk by business professor Erika Hall. Delve into the challenges of choosing appropriate terms to describe oneself and others, such as African American, Black, Latinx, or Hispanic. Discover research-based insights on the associations linked to various racial labels and learn effective strategies for navigating uncomfortable situations while honoring cultural identities. Gain confidence in selecting appropriate terminology and mitigating potential biases in social and professional settings. This thought-provoking presentation, delivered at TEDxColumbiaUniversity, offers valuable perspectives on the intersection of language, identity, and stereotyping in contemporary society.