The Good Thing About Standards Is That There's Always Room For One More

Explore how a small Australian email company competes with tech giants by creating a new email standard in this conference talk from YOW! 2019. Learn about Fastmail's journey to develop JMAP, navigate the IETF standards process, and overcome challenges in the email industry. Discover the motivations behind building a new standard, the intricacies of getting it ratified, and the ongoing hurdles faced. Gain insights into the David vs. Goliath struggle in the tech world and consider how you might contribute to creating standards in your field.