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Explore the evolving landscape of automated testing in this insightful conference talk. Delve into how processing cost reductions, software distribution, and cloud dominance are reshaping test automation strategies. Discover how previously expensive testing methods are becoming more accessible and learn about new automation possibilities. Examine the challenges of applying traditional testing approaches to distributed, fragmented, and virtualized platforms. Gain valuable insights into emerging trends in testing tools and prepare for the future of test automation. Understand how leveraging these advancements can help organizations reduce testing costs and gain a competitive edge in the rapidly changing software development landscape.