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Explore the transformative impact of mobile marketplaces on local commerce in this 19-minute conference talk from Collision Conf 2018. Join Andreessen Horowitz's Jeff Jordan, OfferUp's Nick Huzar, and CNET's Lindsey Turrentine as they delve into how connecting locally is redefining consumer buying habits. Discover how the world's largest mobile marketplace for local buying and selling, OfferUp, is at the forefront of this revolution. Gain insights into the collision of online and offline communities driving the explosion of mobile marketplaces in an economy ruled by convenience. Understand the broader commercial shift away from "big box" and "pre-packaged" retail towards a more bespoke and personalized approach, as buyers increasingly turn to their phones for everything from food to lodging and retail.