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Embark on a unique 52-minute conference talk that blends the intricacies of DAX contexts with an African Safari-themed adventure. Explore the heart of DAX through stunning wildlife photography, encountering row and filter contexts as if they were wild creatures in their natural habitat. Uncover how these contexts shape DAX calculations and measure outcomes through captivating visuals. Gain a memorable and educational experience suitable for data analysts and business intelligence enthusiasts alike. Master DAX Contexts while enjoying the captivating beauty of African wildlife, presented by speaker James McGillivray. Access additional resources through the speaker's blog at https://www.jimbabwe.co.za and find more information at https://SQLBits.com/Sessions/The_Fundamentals_of_DAX_Contexts.