The Ever-Evolving Role of the CMO

Explore the changing landscape of marketing leadership in this 30-minute conference talk from Collision Conference. Discover how the Chief Marketing Officer's role has expanded beyond traditional marketing responsibilities, now encompassing various aspects of digital strategy, fulfillment, and sales processes. Join industry leaders Barbara Martin Coppola (Grubhub), Lauren Crampsie (Ogilvy & Mather), Tom Klein (MailChimp), Jamie Moldafsky (Wells Fargo), and Eric Schurenberg (Inc.com) as they discuss the evolving expectations and responsibilities of modern CMOs in today's interconnected business environment.