The Economics of Sustainability

Explore the intersection of economics and sustainability in this TEDx talk by Geoff Norby, an expert in the plastic industry. Gain insights into how sustainability has become crucial for long-term business success, extending beyond environmental concerns. Discover the shifting mindsets in the business world and understand the complexities of decision-making in the plastics industry. Learn about the lifecycle of plastic, its continued use, and the involvement of various stakeholder groups in sustainability efforts. Engage with thought-provoking questions that challenge conventional thinking about economics and environmental responsibility.