The Digital Transformation is Not Digital

Explore the challenges and opportunities of digital transformation in this conference talk. Gain insights into why many organizations fail in their digital initiatives and learn from successful examples of previous digitalization waves. Discover how to leverage emerging technologies like IoT, AI, robotics, AR/VR, and blockchain without making technology the sole focus of innovation. Understand the importance of collaboration between designers and technologists in driving successful digital transformation. Leave with a broader understanding of developing new services and products in the digital era, along with concrete tools to apply in your own organization's transformation journey.