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Explore the innovative world of digital music promotion in this 19-minute Web Summit talk featuring industry experts Denzyl Feigelson, Nadya Powell, and Eamon Sweeney. Discover strategies for unsigned musicians to effectively market and sell their music independently, without relying on traditional record labels. Delve into topics such as Denzyl's career background, diversity in the digital landscape, hero worship, and the significance of finding your tribe. Examine the relationship between brands and tribes, the enduring importance of music, and how celebrities are adopting brand-like behaviors. Gain insights into the rise of YouTube stars and the power of community in the digital age. Learn how to navigate the evolving music industry and create opportunities for independent artists in this informative discussion.