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Explore the complex dynamics of drug-related violence in Mexico through this eye-opening 18-minute TED talk. Delve into Yale professor Rodrigo Canales' unconventional perspective on drug cartels, challenging common assumptions about their operations. Examine how sophisticated brand management strategies contribute to the staggering death toll of up to 100,000 people in just six years. Gain insights into the far-reaching implications of this issue and understand how global society is inadvertently complicit in perpetuating the cycle of violence. Learn how this seemingly distant problem directly impacts us all and discover a new framework for understanding the intricate workings of drug cartels beyond simplistic stereotypes.