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Explore the physical impact of data creation and storage in this 32-minute conference talk. Delve into the tangible consequences of our digital activities, from API calls to image uploads and video streaming. Examine the role of data centers in storing information and the often-overlooked physical reality behind our code. Discover the challenges faced by the tech sector in managing data growth and learn about technological advancements addressing these issues. Gain insights into how your work as an engineer affects the physical world and identify actionable steps to mitigate the environmental impact of data storage and processing.