The Changing DNA of Content Creation

Explore the evolving landscape of content creation in this 17-minute Web Summit talk featuring Kelly Day and Matthew Garrahan. Delve into Viacom's digital strategy, including the launch of their Digital Studio aimed at making premier content OTT-ready. Discover how entertainment powerhouses like Paramount Pictures, MTV, and Comedy Central are adapting to new media consumption habits. Learn about Viacom's approach to creating content for various platforms, including TV, motion pictures, short-form videos, and games. Gain insights into the future of digital content for brands like Nickelodeon and MTV, and understand the role of social platforms in modern content distribution. Uncover the challenges and opportunities in the changing DNA of content creation for billions of viewers worldwide.