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Explore the consumer shift from product purchases to service subscriptions and its impact on tech industry profits in this 18-minute Web Summit talk. Join Marc Diouane, Allan Grant, and Henry Joseph-Grant as they delve into how major companies like Apple, Cisco, Netflix, and Amazon are capitalizing on new revenue opportunities. Discover how tech giants are achieving record revenue growth by prioritizing service delivery over traditional product sales. Gain valuable insights into the evolving business landscape and the strategies driving success in the subscription economy.