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Explore the world of Big Data development in this insightful conference talk from GOTO Aarhus 2012. Delve into the misconceptions surrounding Big Data technologies and gain a clearer understanding of how to navigate the vast landscape of tools and techniques. Learn from Lead Architect Pavlo Baron as he demystifies the hype around Big Data startups and their rapid success. Discover the practical applications of Map/Reduce, NoSQL databases, and sharding techniques. Gain valuable insights into how successful companies leverage Big Data to achieve remarkable results. Whether you're a seasoned developer or new to the field, this presentation will equip you with the knowledge to approach Big Data projects with confidence and clarity.