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YouTube

The 21st Century Agency

Web Summit via YouTube

Overview

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Explore how technology is revolutionizing agency connectivity in the digital era through this insightful conference talk. Delve into the contrast between traditional "fortress" business models and the emerging "village" mindset. Examine the characteristics of big businesses and learn how adopting a village approach can foster innovation. Discover the impact of disruption on the industry and the importance of rapid prototyping. Gain valuable insights into the benefits of flat organizational structures in modern agencies. Understand the evolving landscape of global agency culture and how it affects businesses with thousands of employees.

Syllabus

Introduction
Fortress vs Village
Characteristics of big businesses
Village mindset
Disruption
Rapid prototyping
Flat structure

Taught by

Web Summit

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