Overview
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Explore the future of entertainment in this insightful panel discussion featuring industry leaders from CBS, Fox Networks Group, Netflix, and United Talent Agency. Delve into the impact of megamergers, global competition, and emerging markets on Hollywood's prominence. Examine how overseas markets influence content production and diversity in storytelling. Investigate the stability of new revenue streams generated by technological advancements and their effect on investment strategies. Gain valuable insights into the changing landscape of the entertainment industry, including topics such as vertical integration, direct-to-consumer models, data-driven decision making, and the growing importance of international markets like China. Discover how social media, political advertising, and the push for diversity are reshaping content creation and distribution in this rapidly evolving sector.
Syllabus
Intro
Sky
Scale
Vertical Integration
Content Creation
CBS All Access
Star Trek
Direct to Consumer
Data
Hulu TV
HBO vs Netflix
Big Goal Lives
Movie Theaters
Netflix Movies
Global Reach
The Sky Deal
CBS International Revenue
Netflix
Biggest Opportunity
Global Financing
International Box Office
China
Netflix in China
CBS in China
WGA strike
Adjacency
Netflix Branded Content
Social Media
Clients on Social Media
Political Advertising
Change in Content
Diversity
Diversity is good for business
Taught by
Milken Institute