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Discover strategies for effective testing in production in this 34-minute conference talk from NDC London 2023. Learn how to proactively ensure feature functionality, detect issues quickly, and overcome limitations of staging environments. Explore techniques such as feature flagging, canary releases, and data cleanup to increase test accuracy, speed up execution, and boost confidence before releases. Gain insights on mitigating risks, implementing necessary steps, and shifting your company's testing culture to provide the best possible user experience. Challenge the traditional mindset of relying solely on staging environments and understand why production testing is crucial for delivering reliable features to your users.