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Explore the power of storytelling in shaping narratives and perceptions in this TEDx talk by Ben Chiadika, an award-winning Nigerian director, filmmaker, and producer. Discover how media can be leveraged to tell authentic Nigerian and African stories, challenging the dominant narratives often controlled by outsiders. Learn about Chiadika's work on popular MNet projects and his role in The Pater's Heritage Mission, an NGO using various art forms to create positive change. Gain insights into "The Creative Bank Network," a platform fostering collaboration and mentorship in the film industry. Drawing from his extensive experience in directing sitcoms, shows, and award-winning movies, Chiadika shares valuable perspectives on the importance of Africans telling their own stories and the transformative potential of media in shaping cultural narratives.