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Explore the world of telemetry in this 30-minute conference talk by Frank Brockners from Cisco. Gain insights into the current industry status, challenges, and open-source software opportunities in the field of telemetry. Discover the concept of telemetry at network, application, and business levels. Examine the intersection between open-source tool development, reference implementation, and standardization efforts. Learn about the potential opportunities for the industry, standards organizations like IETF and W3C, and open-source projects such as OpenTracing, OpenCensus, and Jaeger in advancing telemetry technologies. Understand why telemetry has become a buzzword in the industry and how it is shaping the future of data collection and analysis across various domains.