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Explore how technology can be a liberating force in this 18-minute TEDx talk by Associate Professor Dicle Yurdakul at TEDxİzmir Atatürk Lisesi Youth. Gain insights from a United Nations Development Programme (UNDP) consultant and founder of WE.Q. Consulting as she discusses the intersection of technology, sustainability, and marketing. Discover how Yurdakul's extensive academic background and research in behavioral sciences inform her perspective on the empowering potential of technology. Learn about her work with tech giants like Microsoft, Google, and Facebook on "TECH4GOOD" and "Future of Work" initiatives. Understand the implications of technological advancements for personal freedom and societal progress through the lens of an expert in sustainability and marketing.