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Explore a 33-minute conference talk by Rich Bowen, an Apache Software Foundation board member and Open Source Strategist at AWS, on effectively communicating the importance of open source to management. Learn how to avoid common pitfalls when making the case for open source, such as assuming prior knowledge or focusing on philosophical points. Discover strategies for explaining the fundamentals of open source, its business relevance, and how to guide decision-making processes regarding open source consumption, contribution, and code release. Gain insights on tailoring your message to address management's specific needs and concerns, ensuring a more persuasive and impactful presentation of open source initiatives within your organization.