Sustainable Marketing - Ancient Wisdom for Modern Challenges

Explore the concept of Sustainable Marketing in this thought-provoking TEDx talk by Dr. Prashant Pareek. Discover how ancient wisdom can be applied to modern marketing challenges, balancing short-term gains with long-term sustainability. Learn about the Indian concept of "Rinanu Bandh" and its relevance to our responsibilities towards the planet, communities, and future generations. Be inspired by real-world examples of individuals and companies making significant positive impacts, such as BABA's tree-planting initiative and Deep Narayan Nayak's educational empowerment project. Gain practical insights on how to incorporate sustainable practices into marketing strategies and personal life choices. Understand the importance of fair trade practices, honest communication, and responsible consumerism in creating a more sustainable future. This talk offers a fresh perspective on marketing that goes beyond short-term profits, encouraging viewers to adopt a holistic approach that benefits both business and society.